MECC Participates in a Training About Marketing
With the League of the Lebanese Christian Publishers Affiliated to the Bible Society Association
Within the framework of capacity building and skills development, the League of the Lebanese Christian Publishers affiliated to the Bible Society Association, organized its third training as part of its training program, with the participation of the team of the Communication and Public Relations’ Department at the Middle East Council of Churches (MECC), alongside 36 colleagues representing 16 publishing houses in Lebanon. The training was held on Tuesday 21 November 2023, at the Bible Society headquarters in Beirut.
The training was presented by Dr. Mike Bassous, Secretary General and CEO of the Bible Society, and focused on marketing and its various types, in addition to Push vs Pull marketing, and its ways of implementation, stressing on its importance especially in our time today. During the session, Dr. Bassous gave his explanations and shared his expertise and experiences with the attendees, answering the participants’ questions and inquiries, as they applied together many exercises in order to consolidate the acquired information.
Additionally, at the beginning of the training, Mrs. Ani Baboghlanian, Coordinator of the Committee of the Lebanese Christian Publishers’ League and Publishing Manager and the Bible Society, highlighted the role of the League and its goals, especially in building bridges between Christian publishing houses in Lebanon.
Photos’ Source: Facebook Page of the Bible Society Lebanon
